Artificial intelligence (AI) refers to the ability of machines to understand the world around them, learn and make decisions, in a similar way to the human brain. Thanks to AI, machines are getting smarter every day.
Contrary to popular depictions of AI, this doesn’t mean that machines will become our evil overlords (not yet, anyway!). When you strip away the sci-fi predictions and “be afraid” hype, it’s clear that AI is making a very real, very positive contribution to the world – particularly when it comes to AI in business.
You’ll already be familiar with some of the ways in which organisations are harnessing AI:
In this article, I’m going to explore some other examples of AI in business – examples that you might not have come across before. In general, all of the following examples fall into two main categories:
Examples of smart, AI-enabled products and services
Examples of smarter business operations
These are just a few exciting examples of how businesses are harnessing AI to delight their customers and improve operations. No doubt, we’ll see many more examples and much wider application of AI in business over the coming years.
Taking a strategic approach to AI in business
Whether you want to use AI to delight your customers, improve your business operations, or both, it’s vital you take a strategic approach.
What do I mean by that? For one thing, I mean creating a dedicated AI strategy (separate to your data strategy) that sets out how you want to use AI and how you’ll put that plan into action. What’s more, applying AI in a strategic way means linking it to your company-wide strategy. In other words, what is the organisation trying to achieve and how can AI help deliver those strategic objectives?
When you take a strategic approach like this, you can focus your AI efforts in the areas that will deliver the greatest value for the business. If you need help with any aspect of AI in your business then get in touch. I’ve worked with some of the world’s most prominent companies to create their AI strategies, and I’m here to help your business approach AI in a strategic way.
Where to go from here
If you would like to know more about AI in business, check out my articles on:
Bernard Marr is an internationally bestselling author, futurist, keynote speaker, and strategic advisor to companies and governments. He advises and coaches many of the world’s best-known organisations on strategy, digital transformation and business performance. LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world and the No 1 influencer in the UK. He has authored 16 best-selling books, is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his almost 2 million social media followers and shares content that reaches millions of readers.