The Internet Of Things, Edge Computing, Robots & Smart Devices

Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums.

Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.

Tech Trends In Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution

How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way.

In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice.

You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice:

• Artificial intelligence, including machine and deep learning
• The Internet of Things and the rise of smart devices
• Self-driving cars and autonomous drones
• 3D printing and additive manufacturing
• Blockchain technology
• Genomics and gene editing
• Augmented, virtual and mixed reality

When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

Business Trends in Practice: The 25+ Trends That are Redefining Organizations

We have never lived at a time of faster and more transformative technological and societal changes. It can be hard for executives to keep up with the developments and shifts. This book cuts through all of the hype and presents the key business trends anyone should be aware of now as they will shape businesses into the foreseeable future. 

Business Trends in Practice includes case studies across all industries, with companies such as: Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, Apple, and many more. Some of the key trends the author will examine include:

• The AI revolution
• Robots and business processes automation
• Remote working, working from home and new flexibility
• Social & environmental Responsibility
• Increased Diversity

As part of Bernard Marr’s popular ‘In Practice’ series, Business Trends in Practice will help you identify the key business trends that will keep you one step ahead of the competition.

Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

Dive into the future as we journey through the next frontier of technological advancement

Generative AI isn’t just the biggest trend right now; it’s the pinnacle of today’s technological evolution. Beyond the capabilities of ChatGPT and similar AIs that can generate written content and artwork, GenAI is rewriting the rulebook. From crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs, the horizons are limitless. Picture a world where your daily news is read by your favorite celebrity, where video games conjure unparalleled universes in real-time, where machines concoct groundbreaking medicines, and where literature and courses are tailored flawlessly for you.

In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide not only introduces the uninitiated to this groundbreaking technology but outlines the profound and unprecedented impact of GenAI on the fabric of business and society. It’s set to redefine all our jobs, revolutionize business operations, and question the very foundations of existing business models. Beyond merely altering, GenAI promises to elevate the products and services at the heart of enterprises and intricately weave itself into the tapestry of our daily lives.

Through 19 enriching chapters, Marr canvases a vast array of sectors, shedding light on the most innovative real-world GenAI applications through practical examples and how they are molding the contours of various industries including retail, healthcare, education, and finance. Marr discusses the exciting innovations in media and entertainment to the seismic shifts in advertising, customer engagement and beyond, but also critically addresses the risks, challenges, and the future trajectory of GenAI.

AI Strategy: Understand the power of AI and use it to gain a competitive advantage for your business.

Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy.

AI is transforming every industry – is your business keeping up? In this essential guide, bestselling author and futurist Bernard Marr provides a comprehensive playbook for leaders looking to harness the power of AI. From understanding AI’s transformative impact to developing a clear, actionable strategy, this book equips leaders with the tools they need to drive innovation, manage risks, and stay ahead in an AI-driven world.

AI Strategy is the definitive guide for leaders ready to unlock AI’s potential at scale. Covering every aspect of AI adoption – from ethical considerations and data management to employee upskilling and tech infrastructure – this book delivers real-world examples across multiple organizations and industries, from energy, healthcare and education to marketing and HR. Whether you’re just starting or scaling fast, this must-read guide will help you confidently build and execute a winning AI strategy.

Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business

Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world’s leading voices in business Bernard Marr.

Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future.

In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.

Save 30% Now – Use Code: PUBMON30 | Offer Ends 4th Sept 2025! | Valid on Kogan Page Right Now!

“ Bernard Marr’s book ‘Data Strategy’ helped to transform my career. When I shifted from data architecture to data strategy, it helped me to become more innovative with how data could be used to boost business growth. Mr. Marr’s book gave me a framework that I now regularly apply with my customers at AWS, developing scalable solutions that continuously deliver measurable business value over time. Thank you Mr. Marr for such an insightful and practical book. ”
Douglas Holland, Data & AI Transformation Leader