Influencer | Bernard Marr

Bernard Marr is one of the world’s most successful social media influencers at the intersection of business and technology.

With his trusted and engaged audience of over 2 million followers and over 1 million newsletter subscribers, Bernard can:

Provide powerful amplification for your content and your message.
Reach your target audience and drive high engagement across multiple platforms.
Help you generate high quality leads for your business.

Bernard has successfully partnered with many of the world’s leading tech companies, including Amazon, Google, Microsoft, IBM, Dell, Oracle, Cisco, Nokia, Hewlett Packard Enterprise, Ericsson, Shell, Qlik, Tableau, Salesforce, SAS, Thoughtspot, Box, IronMountain, and many others.

Bernard’s Audience

LinkedIn recognized Bernard as the #1 influencer in the United Kingdom, and one of the top 5 influencers in the world.

His social media followings include:

Bernard also has over 1 million newsletter subscribers, including:

482,000+ LinkedIn AI newsletter subscribers
383,000+ LinkedIn Big Data and Analytics newsletter subscribers
143,000+ LinkedIn Future Trends newsletter subscribers
125,000+ Direct weekly email newsletter subscribers

Bernard is also a respected thought leader and the international bestselling author of 20 books on business and technology.

He was recognized by XING, the leading professional network in the German-speaking region, as a Top Minds Insider for Technology and AI, and is a top tech contributor for Forbes.

Proven Results

Bernard’s articles, posts, and videos regularly attract hundreds of thousands of views, and his influencer campaigns get proven results.

Curious about the ROI you can get from working with Bernard? Here are some possibilities:

Articles and Blog Posts

Bernard can craft a LinkedIn article based on your topic, then promote that piece to his audience of 1.46 million LinkedIn followers. His LinkedIn articles typically get between 30,000 and 100,000+ reads. Promoted content will also be cross-posted to his newsletter, turned into a SlideShare (where it usually gets another 10,000 to 50,000 views), and published on Bernard’s high-traffic website.

Previous examples include partnerships with Microsoft, IBM, Cloudera, and Oracle.

LinkedIn LIVE / YouTube Live / Podcast

Livestreaming events with Bernard are a great way to announce something new or discuss a current topic. Livestreams can be done as interviews with executives or customers, or as panel discussions.

Bernard’s livestreams typically attract 5,000 to 25,000 live views on LinkedIn alone, with a massive level of engagement.

His sessions are simultaneously streamed to LinkedIn and YouTube, and are also turned into podcast episodes for additional reach. Livestreaming events can also be turned into Clubhouse sessions and additional social media content to increase reach and provide more views and engagement.

A recent livestream with Microsoft brought in over 25,000 live views and 1,000 comments, and a collaboration with Oracle attracted more than 25,000 views and 800 comments.

Embedded Video Article

Bernard can record a video for your company, such as an interview or event summary, then turn that content into a YouTube video and write an article based on that content

Recent examples of this kind of multi-channel collaboration include articles with Amazon, Oracle, and Cisco.

Social Media Poll

Polls can help you drive awareness and collect valuable feedback, like this recent IBM-sponsored poll that attracted over 150,000 views and 4,500 responses, or this one with Oracle, which attracted over 160,000 views and 4,200 responses.

Bernard can work collaboratively with you to develop and promote a poll on LinkedIn and Twitter that meet your business needs.

Whitepapers and Long-Form Content

Bernard is also available to create white papers, research reports, or other long-form content on specific issues or industries. MRH Analytics and Iron Mountain both partnered with Bernard to create assets that draw in email subscribers and build trust with their target audience.

Other options:

Content amplification: Bernard can promote your content, events, news, or customer stories to his extensive network.
Webinars: Bernard is available as a webinar host or guest.
Customer videos: He can visit (in person or virtually) with your customers or partners, and record TV-quality video that is useful for YouTube and short-form social media content.
Customized books: Customized books can be valuable incentive pieces for newsletter opt-ins or events. Bernard offers a variety of levels of customization for his books, including cover branding, forewords, dedicated messages, customer case studies, customized chapters, or completely customized books.
Website banners: Advertising space is available on BernardMarr.com, that allows brands to promote events or content across thousands of content pages.

Next Steps

Influencer marketing is one of the best ways to reach your target audience and drive high engagement across multiple platforms.

Bernard Marr is not just an influencer, he is a respected thought leader in technology and business, and partnerships with him can provide proven results and an exceptional ROI.

Talk to us today about how we can create a partnership to meet your unique business needs. To discuss your requirements in more detail, please contact us here.

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

Podcasts

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